Red Sneakers for Oakley Digital Media Program

The RSFO Digital Media Program utilizes online reach through social media platforms and the RSFO website to provide life saving resources to millions of people worldwide. With a combined following of more than 36,000 across our social media platforms, Oakley's legacy is truly saving lives.

During Food Allergy Awareness Month and International Red Sneakers Day 2022, RSFO's Digital Media Program reached 9 million people worldwide with life saving resources and information.

Ways to Take Action

Post on Social Media

Share your red sneakers photos on social media and spread food allergy awareness in your caption. Use these hashtags: #livlikeoaks #redsneakersforoakley #foodallergyawareness

All donations are used to raise awareness about the dangers of food allergies through the creation of educational programs, community outreach and advocacy. 

Donate to the Cause

Red sneakers are the sign for food allergy awareness. If you don’t have a pair, buy some and wear them to your next social function. Let the world know you support #redsneakersforoakley!

Wear Red Sneakers

Shop Merch

Every purchase helps us in our mission to educate and advocate for food allergy awareness.
Thank you for your support!

Host an Event

If you’d like to plan a Red Sneaker Day, RSFO will provide informational resources, support, and other industry facts to help make it happen!

Ambassador Program

The Red Sneakers Ambassador Program is an opportunity to educate and promote awareness about the many dangers associated with food allergies.

Red Sneakers Day

Support friends, family & colleagues who suffer from food allergies by coming together as a community, on May 20th, to spread food allergy awareness!