Red Sneaker

Ambassador Program

The Red Sneaker Ambassador Program is an opportunity for leaders of all ages to educate the public and spread food allergy awareness. Ambassadors inspire their peers, families, and communities to understand both the physical and social impact of food allergies.

They teach others how to take action during an allergic reaction, advocate for safety and inclusion, and empower communities to better support those living with food allergies.

Whether you’re sharing a message in your school, leading a fundraiser in your city, or launching a full RSFO chapter—being an Ambassador gives you the platform, tools, and support to make an impact.

And along the way, you’ll gain recognition, leadership experience, and exciting benefits.

Become an Ambassador!

Levels of Ambassadorship

There are three levels of Ambassadors—designed to help you grow as a leader.

Level 1
Level 2
Level 3

LEVEL 1 AMBASSADOR

WHO YOU ARE

  1. Passionate about raising food allergy awareness.

  2. Ready to make a difference in your school, community, or online

  3. Willing to either: raise minimal funds OR commit to 2 awareness activities

WHAT YOU’LL DO

  1. Share RSFO’s mission on social media

  2. Wear your red sneakers and explain their meaning

  3. Participate in International Red Sneakers Day & Food Allergy Awareness Month

  4. Host awareness activities (school table, classroom talk, etc.)

  5. Submit photos/stories to RSFO for national features

WHAT YOU’LL GET

  1. RSFO Welcome Kit (stickers, wristbands, digital badge)

  2. A pair of red sneakers

  3. Social media shoutouts

  4. Access to Ambassador Resource Hub

  5. Mentorship opportunities and a pathway to Level 2

Apply to become an ambassador

LEVEL 2 AMBASSADOR

The Heartbeat of the Movement: Fundraising & Leadership

REQUIREMENTS

  1. Annual Fundraising Goal: $1,500+

  2. Host at least 1 awareness or fundraising event per year (RSFO provides support)

  3. Lead one food allergy education initiative (school, club, community group, etc.)

  4. Submit brief quarterly reports to RSFO HQ

WHAT YOU’LL DO

  1. Organize Red Sneaker Day activities or awareness walks

  2. Host fundraisers (social media or in-person)

  3. Speak at schools, youth groups, or civic organizations

  4. Distribute RSFO materials and promote the Epi Everywhere campaign

  5. Collaborate with local businesses and sponsors

FINANCIAL STRUCTURE & SUPPORT

  1. All funds raised flow through RSFO national for transparency and impact

  2. Ambassadors can apply to use their raised funds for local initiatives (with RSFO approval)

  3. 100% of funds stay aligned with RSFO’s mission

RSFO PROVIDES

  1. Up to $1,000 in startup grants for event planning

  2. Swag & Event Materials Package (red sneakers, t-shirt, stickers, tablecloth, supplies)

  3. Fundraising toolkit (templates, graphics, letters, social assets)

  4. Access to national campaigns like Epi Everywhere & Red Sneaker Day

  5. Ongoing mentorship & training from RSFO staff

  6. Recognition in RSFO reports, newsletters, and national social media

Apply for Level 2

LEVEL 3 AMBASSADOR:
Chapter Leader

Level 3 Ambassadors are visionary leaders who establish and lead official RSFO chapters in their region. These chapters are registered 501(c)(3) nonprofits that operate with autonomy, deep community engagement, and expanded fundraising capacity—while staying aligned with RSFO’s national mission.

ELIGIBILITY

  1. Served as a Level 2 Ambassador for 24+ months

  2. Proven fundraising success ($5,000+ annually)

  3. Strategic plan submitted (goals, partnerships, financials)

  4. Evidence of strong community engagement

FINANCIAL STRUCTURE & SUPPORT

  1. Funds raised stay within the chapter for local use

  2. Chapters contribute 12% annually to RSFO national for shared resources and training

REQUIREMENTS

  1. Establish a 501(c)(3) under RSFO guidelines

  2. Form a board of directors and adopt aligned bylaws

  3. Maintain compliance with nonprofit regulations

  4. Submit annual governance docs & quarterly impact reports

RSFO PROVIDES

  1. Up to $2,500 startup grants (legal fees, branding, first programming)

  2. Access to national sponsors, campaigns, and materials

  3. Chapter website creation (optional, discounted)

  4. Leadership mentorship & recognition at a national level

ANNUAL GOALS

  1. Raise at least $25,000 annually

  2. Host at least 2 major community initiatives

  3. Partner with schools, camps, and healthcare providers

  4. Provide quarterly updates to RSFO HQ

GROWTH & RECOGNITION

  1. Represent RSFO at national advocacy events

  2. Pilot new programs for future rollout

  3. Spotlight recognition across RSFO’s media

Contact us about becoming a Chapter

Whether you’re just starting your advocacy journey or ready to lead a chapter, there’s a place for you in the Red Sneakers Ambassador Program.

Ready to Make a Difference?