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E.A.T. and BBDO Launch PSA Addressing the Dangers of Food Allergies
-'text to give' campaign is dedicated to oakley debbs-
prnewswire - FAIRFIELD, Conn., July 19 2017
End Allergies Together (E.A.T.), a non-profit organization that funds research to help solve the growing food allergy epidemic, has joined forces with the award-winning ad agency BBDO to develop a public education campaign designed to advise people of all ages about the life-threatening dangers people with food allergies face every time they eat. The PSA, "Could You EAT?," airs online today and begins airing in movie theaters on Friday, July 28. It stars James Beard Award-winning chef Ming Tsai and is dedicated to the memory of Oakley Debbs, an 11-year-old boy who lost his life to nut allergies, as well as everyone who has lost their life to food allergies.
E.A.T. has also launched a text-to-give campaign, in which individuals can text "CURE" to 80077 to donate to research for a cure.
Commemorating the 1 Year Anniversary of Oakley Debbs' Passing
On November 26th, 2016, The Debbs Family lost their 11-year-old son, Oakley, on a holiday like so many centered around sharing food with family.
During all holidays Red Sneakers for Oakley urges families to take precautions to ensure that their family members and friends with food allergies remain safe with a downloadable list of 10 Tips below.